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Google Tag Manager – Add person to your account

  1. Log in to Google Tag Manager at
  2. Navigate to the Admin Section:
    • Once logged in, select the appropriate container for your site.
    • Click on the Admin button in the left-hand menu.
  3. Manage Users:
    • Under the Container column, click on User Management.
  4. Add a New User:
    • Click on the blue + button in the top right corner, then select Add users.
  5. Enter Your Email Address:
    • In the dialog box that appears, enter the email address you want to add.
  6. Set Permissions:
    • There are two main types of permissions:
      • Account Permissions: These are for the overall GTM account.
        • User: Allows you to view account settings and containers.
        • Admin: Allows you to manage users and account settings.
      • Container Permissions: Web devs usually work on to the container.
        • Read: View container settings and tags.
        • Edit: Create and edit tags, triggers, and variables.
        • Approve: Approve changes made by others.
        • Publish: Publish changes to the container.
    • For setting up conversion tracking, you’ll typically need at least Edit and Publish permissions for the container.
  7. Send Invitation:
    • After setting the permissions, click Invite to send you the invitation.