We chat to Arline Welty, partner at DataQuest, about her experience working with Hidden Depth, the new DataQuest website and brand identity.
Was there any obstacles that could have prevented you from starting a new project?
We needed HD’s help redesigning our logo and website. There was sentimental attachment to our old look, and because that involves human emotion, that could have stopped us right there. But our old look was also holding us back visually – our website was not responsive and you could tell that it was built on legacy tools.
What did you find as a result of the new website?
We were really happy with the new colors and how easily and naturally it adapted to mobile reading. We also felt like the new site gave us a place to “put” information about our consulting style, values and some of our software tools that didn’t necessarily have an appropriate home on the old site.
What specific feature did you like most about the website?
It’s just so easy to update and interact with as an administrator. I love that I can just add a page where needed, post a new blog easily, and update it easily if there’s a time-sensitive event we want to make public.
What are the benefits of the new site?
The colors are beautiful. The navigation is straightforward. It’s easy to contact us.
Would you recommend Hidden Depth? If so, why?
Yes yes yes! Hidden Depth helped us move to a much fresher look because they took the time to get to know us and understand us. And Dave in particular was wonderful with sharing knowledge, ideas and suggestions that were much bigger than just “here’s how you update a website.” When you talk to Hidden Depth, there’s this amazing creative energy as part of the conversation and we love that.
Is there anything you’d like to add?
Just from a business point of view, expectations were really clear on both sides thanks to the project management tools, timelines and fixed fee engagement structure.
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