Mint Marketing Talent web design

Transforming the online perception of a recruitment agency

Client
Mint Marketing Talent

Sector
Recruitment

Deliverables
Brand identity, logo, WordPress website

Services
Strategy, branding, UX, web design

Mint Marketing Talent web design

When I met with Andrew, the first thing he said about his current website that it was “an eyesore and really outdated”. He created a thriving business that needed to transform the Mint identity to better reflect the calibre of their clients they work with and want to attract.

Mint Marketing Talent is a Dublin-based recruitment agency that specialises in the recruitment of marketing professionals for some of the world’s top brands and employers. Led by Andrew Bloom, Mint built a loyal following in the marketing community, helping hundreds of talented marketers take that next step in their career.

Having a well-established business with repeat clients can sometimes mean your website and brand image can take a back seat. The problem is that people who have never done business with you or don’t know you personally will only have your website to judge you by. That first impression can make people want to learn more or instantly turn them away without you ever knowing.

Everyone agreed that to modernise the brand, Hidden Depth would create a new visual brand identity, colour palette and website.

The project kicked off with a brand transformation session which allowed us to dig deep into Andrew’s vision for the brand. Logos and website designs are not just shiny graphics. They are intended to instil specific feelings and perception for a business. Discussing the feelings people should have when recommending Mint to others allowed us to create a clear design direction and helped Mint to consider the type of content the site, or any marketing material, would have.

“My previous website was an eyesore, very outdated, non-responsive and overall not fit for purpose. While Hidden Depth had experience in developing recruitment websites, this was almost a secondary consideration. It was their design skills that had me first make contact. Once I did, they listened, got was I was looking for, and I was sold! I liked Dave’s collaborative approach initially to his over-delivery on many key elements of the design and build.”

Andrew Bloom, Mint Marketing Talent
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