Website Care Plan
Showcase C+W as one of the major players for architecture and interior design. Elevate the brand online — matching the growth of the business and calibre of work. A strong visual impact, but fast to load and easy to use.
“We wanted a website that communicated how we envision ourselves as a company. Our old website was outdated, and didn't focus on graphics / visuals which is very important in architecture / interior design. It was also very slow.”
Improving site speed by 97%
The previous homepage took 15 seconds to load. This had an impact on site bounce rate and meant visitors leaving before the site even loaded. On average, the new homepage takes 0.4 seconds to load.
The new website is highly visual and features many images on the homepage. All images are hosted on an image CDN service. Images are remarkably fast to load and serve different sizes/resolutions for mobile, tablet, desktop, plus retina devices. Nobody needs to Photoshop images or have multiple copies of files. This makes the site future proof, as images will adapt if we change the layout in any section.
Subpar hosting is one of the biggest bottlenecks in page load time. Dedicated WordPress hosting was added and complimented by a WordPress caching system.
The site is built using the HD framework, an in-house framework that was coded line-by-line. It is incredibly lightweight, to minimise code size and load time. Knowing every line of code allows us to add additional functionality without unnecessary code bloat.
“The new website elevates the company. We are a fast growing company that likes to believe we are "catching up" on the old reliables. This website now reflects that”