Jurys Inn

We began with our kick-off meeting to establish the project’s structure and set the end goals. Next, we studied current site analytics to understand the website’s most essential areas and looked into the user flow.

Jurys are ideal clients. They listened to our advice and understood why we made suggestions. In addition, they knew their customer clearly and gave us concise information on who their market is.

The research phase is one of the most important aspects of any website design. For this website redesign, we visited some of the Jurys Inn hotels as regular guests to better understand the user experience from booking online, getting to the hotel (by following directions on the current website), checking in, checking out and finally getting home. It is important to remember that how people judge an online booking would not be only based on the initial booking but also on how easy it was to find the hotel, how helpful the staff are when they arrive, any helpful information about local attractions, events, and a lot more. Putting ourselves into the customers’ shoes helped us bring suggestions for making the new site more concise and easier to use.

People retain images much easier than words, as words must have the context to something, which needs more brain power to process. With that in mind, we made the website design very visual and used statement images for every hotel so it will be easy for return visitors to find the hotel they want by simple image recognition. Every page has a statement hero image that creates a friendly, confident tone.