How well do you understand your users? When designing a website, knowing who your target audience is, what they want and how to solve their problems should serve as the framework for your site. After all, if your site does the job your user needs, the user is happy and more likely to return and […]
Coca Cola don’t tell you about how sweet their drinks are or how different they are compared to water. They show you the kind of lifestyle their drink embodies.
Overused, confusing or non committal jargon can put up a barrier between you and your target market. The importance of effective communication for lead generation is one area of marketing missed by a lot of companies. And as such can be a way for your brand to shine by doing it right. What’s wrong with gobbledygook? […]