Maliere
Maliere is an online jewelry retailers based in Stepaside, Dublin 18.
The company asked me to redesign their current website maliere.ie. The site was doing extremely well on Google organic search but the actual look and feel of the website was not converting enough visitors into customers.
The Requirements
- A clean inviting website
- Large focus on the images of the products
- Easy to navigate
- A WordPress blog
- Reassuring & safe to shop on
- Shown as experts in their industry
The Approach
The only thing we kept form the original website was the logo. Everything else was created fresh and new.
The site uses a lot of white space to draw focus to the rings. The buttons are big and bright. Red was used for the buy now & green for viewing ranges. Red is used to evoke love, warmth, intensity and get the heart beating faster helping make decisions quicker. Green is a more calming trusting colour to show how Maliere are experts in their industry.
Custom badges were created to showcase the money back guarantee. Images showing free shipping, payment methods accepted, 30 day money back guarantee all help to build trust and security for the visitor.
There is a Knowledge section answering all typical questions and providing useful sizing guides. The original website had a lot of helpful articles. Over time the content from those articles will be recreated in the new blog. These steps help prove that Maliere know their stuff and will also benefit them with Google organic searches because of all the extra content.