Cassidy Chauffeurs
Cassidy Chauffeurs are a family run vintage wedding car hire business based in Dublin. I’d already worked with the company designing a site for their sister business Cassidy Motors, an automatic gearbox specialists.
The Requirements
- Showcase the quality of the cars
- A friendly website
- Better Google rankings
- A blog
- CMS (Content Management System)
The Approach
I created a site with very calming and soft colours. The home page really showcases the beautiful luxury of the cars the business supplies. The large picture of the interior of a Rolls Royce with the door open really put the viewer into the image.
WordPress does it all
The site is running WordPress which makes it very easy for all the staff to update the website content. I created custom admin sections to make every page editable but still very dynamic and eye catching. The Cars section for example allows anyone from Cassidy Chauffeurs to login and add a new car and simply fill in each section such as Make, Model, Year, etc. They can then upload some images of the car and the system will automatically create a new cars page complete with a beautiful slideshow of the car.
Getting Noticed on Google
The previous website lacked clear semantic coding. The new site has very clear, clean and validated coding which will make it very easy for Google and other search engines to correctly index all pages from the site. It is also very easy for users to edit keywords, meta descriptions and more via the CMS admin backend.