What we did
Web Design + Branding + Photography
We redesigned the original CRM Together website and branding back in 2012, which received an Honourable Mention for it's design. Since then the business has evolved and matured, a new website to match who CRM Together now are was needed.
- Mobile & Tablet friendly
- Edit site content themselves
- Information wall for downloads
- Visual and inviting
- Easy to understand features and information
- Showcase current customers
- Connect with audience on an emotional level
Nobody cares about a product name
A solution based approached was envisioned for the website and the entire business. People Don’t Need Features, They Crave Solutions. This meant a big change for CRM and how they normally marketed their offerings. The new site talks about what is important to potential customers, the outcome of using the product. There are now 4 core pillars to the CRM Together offering, Integrate, Communicate, Sell, Support. This means all software created must match at least one of those pillars and in turn will provide at least one solution to the user.
No coffee shop images
So many software company websites feature images of people sitting in trendy coffee shops on shiny laptops or tablets. Our goal was to showcase the outcome of the software rather than showing somebody working non stop, who could not even stop and enjoy a coffee. The imagery used is very much a nature based style and is intended to allow the visitor to gain a feeling of calm and simplicity. By association the software is intended to feel that it will create 'less work' and 'more simplicity'.
Unique home page menu
The 4 USPs on the home page match the 4 core pillars. When the user hovers over any one of the USPs the entire page image and content changes. This allows people to completely focus on the one pillar/solution that is most important to them.
“The team at Hidden Depth have an approach to web site design that is as professional as they come and they filled us with confidence from our first meeting. They endeavor to understand your business and what you are trying to achieve and armed with that create a vision for you that is inspiring. It's more than web design really that they deliver. Thanks to Dave and the team at Hidden Depth and we look forward to working with you into the future.”Marc Reidy , CRM Together