About Page: Explain who you are

Your chance to tell people about yourself. You’ve been good refraining from sales jargon and boasting on the rest of your site. Here you can let loose.

Be proud of your experience and achievements.
If people visit your about page they want to know more about you. Still please do not use the “we go the extra mile” jargon.
The About section of your site can really vary. For smaller sites, companies starting out or people with not that much info it is best to keep it short and simile. Facts and figures is what people seek here.
For people with more to say the about section can be split into sub sections like our staff, our locations, our experience, case studies, our attitude or goals etc etc.
Include relevant images. Maybe staff bio shots or your premises.