I have just completed the redesign of a site for Global Data Excellence. The previous site was lacking any clear branding and wasn’t very easy for users to find what they were looking for. The new website is part of a complete brand identity package.
The project began with creation of a company Logo
which will be used on all company materials from letterheads and business cards to websites and pdf articles. The logo is simple and straight forward. It is a collection of circles or “globes”. The company is worldwide and this is why there are numerous globes to represent the multiple locations. There are 3 colours used. Red, orange and black. These colours are used throughout all other materials including the website.
The Design of the Website
was a completely new project from the original site. The colours were exactly the same as the logo to keep a uniform look and feel. The site needed to be clean and open and allow the user to find information quickly and easily. This is why the front page has 4 boxes linking to the main areas of interest. The navigation bar at the top of the page is mirrored at the bottom of the page too so people don’t have to scroll all the way back to the top to visit another page.
The Business Cards
kept to the same simple and clear look and feel as all other projects. They use the same colours as the logo and website.
PowerPoint template and Word template
Also included as part of the identity project I created a custom PowerPoint template and Word Template . These templates will be used throughout the company for presentations, correspondence, articles and more. This helps build a strong company brand on all fronts. It creates a clean cut and professional image.
Hi, were did you get your wordpress theme? is it a custom one? Mark
Thanks Mark,
The wordpress theme is custom designed by myself to mirror the style of the rest of the site.