Just finished a brand new brochure for PSG.ie. The brochure is 8 pages and the layout is simple and straight forward and keep the same colour theme and feel as the newly launched PSG.ie website.
Aiden Lacey (director of PSG) wanted to keep the same uniform look and feel across all the designs I am doing for the company. The brochure keeps to this simple, clean and minimalistic feel that the website has. I am now in the middle of designing business cards and other promotional material which will stick to the same theme.
PSG are a relatively new company who have really hit the ground running. They know exactly where they want to steer the company and its clients.
Promotion is Key !!!
They understand that when starting out promotion and awareness is a huge part of getting new business. The company offers some great services that really help with numerous business issues, which is invaluable in this recessionary time we are currently in.
It is no good having great services or products if nobody ever hears about them.
Invest in quality and customers will notice
PSG know that by investing in well designed websites, brochures, cards etc they have the best and most professional image possible. Whether a client visits their site, reads their brochure or meets face to face and is given a business card the company style and brand is strong throughout. They understand that design plays a key role in this.
Identity matters
It is so important for companies to establish an identity across all channels. I won’t name names but I see a lot of really good companies with great services out their not investing enough in good design services. They end up loosing out on so many potential customers as they don’t look professional enough. Would you hand someone your business card made from napkin paper ? Of course not. This is the exact same principle for all your promotional material. It might the first contact a customer has with your product or brand. First impressions last and people tend to weight up whether they like the look and feel of something before they take the time to actually read the content within.
If you would like your promotional material to get you noticed click here to get in touch.